UBCF Raises Awareness of Male Breast Cancer at NASCAR Race

UBCF Raises Awareness of Male Breast Cancer at NASCAR Race
United Breast Cancer Foundation (UBCF) was selected as the featured “Charity of Choice” for the second consecutive year and given the opportunity to air a public service announcement at theNASCAR Sprint Cup race Brickyard 400, helping to raise awareness about male breast cancer. Brickyard 400 took place at the Indianapolis Motor Speedway on July 22–24. UBCF's announcement aired every half-hour during the three-day event, reaching an estimated 1.3 million people — a mix of those in attendance and those watching the event on TV. “It's an honor to participate at the Brickyard 400 for the second year. We want to remind the community that UBCF is here to support men with breast cancer. Early detection is key — be sure to visit our website to download UBCF's male self-breast exam,” Stephanie Mastroianni, UBCF's executive director, said in a press release. Besides encouraging men to learn how to do a breast self-exam, the organization believes it is important to always seek a second and third opinion – male breast cancer is often misdiagnosed in the early stages, when it is most easily treated. UBCF estimates that 2,600 men will be diagnosed with breast cancer this year, and some 440 will die of the disease. One of the reasons for such a high mortality rate is that men are not well-aware of this disease, and not encouraged to do regular self-examinations or
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