Presented every October in observance of Breast Cancer Awareness Month, Hard Rock’s cafes, hotels, casinos and Rock Shops will raise money for the Hard Rock Heals Foundation, Hard Rock’s charitable arm, with proceeds benefiting breast cancer organizations worldwide.
Pink is the global color for breast cancer awareness and the fight for a disease cure. The PINKTOBER campaign includes a limited-time pink cocktail, special merchandise, and events. With 259 locations in 75 countries, Hard Rock is a globally recognized brand known for its themed restaurants and collectible fashion and music-related merchandise.
To date, Hard Rock International has raised more than $7 million for breast cancer awareness and research.
“The work our cafes, hotels, casinos and Rock Shops do on a global and local level to support this cause and spread a message of strength, hope and awareness is important to our brand, philanthropic partners around the world and the family and friends affected by this disease,” Jon Lucas, chief operating officer, Hard Rock International, said in a press release.
The company’s hotels and casinos will present community-driven local events as well as on-site activities. For example, at Hard Rock Hotel Desaru Coast in Johor, Malaysia, Pink Suite patrons can riff on a custom pink Fender Player Series Stratocaster. Proceeds will go to the Breast Cancer Support Group Johor Bahru.
In addition, venues including Seminole Hard Rock Hotel and Casino near Fort Lauderdale, Florida, and Hard Rock Hotel & Casino Biloxi, Mississippi, are sponsoring their local American Cancer Society — Making Strides Against Breast Cancer walks. Supporters may visit this site to join a local team, or here to find a local Hard Rock hotel.
Meanwhile, Rock Shop locations will carry Pinktober items such as bracelets, pins, T-shirts, hats, keychains and more, all of which will have “BRAVE” on the front, along with a pink ribbon and Hard Rock’s PINKTOBER logo. Ten percent of purchases made at stores or online will go to breast cancer awareness causes worldwide.
Hard Rock cafes will host fundraising events from Oct. 1-29. Visit this site to learn what local cafes have planned to support their partners at local breast cancer organizations.