PINKTOBER Events at Hard Rock Promote Breast Cancer Awareness

PINKTOBER Events at Hard Rock Promote Breast Cancer Awareness
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Marking 20 years of support for breast cancer awareness and research, Hard Rock International has kicked off a host of efforts for its annual “PINKTOBER” campaign.

Presented every October in observance of Breast Cancer Awareness Month, Hard Rock’s cafes, hotels, casinos and Rock Shops will raise money for the Hard Rock Heals Foundation, Hard Rock’s charitable arm, with proceeds benefiting breast cancer organizations worldwide.

Pink is the global color for breast cancer awareness and the fight for a disease cure. The PINKTOBER campaign includes a limited-time pink cocktail, special merchandise, and events. With 259 locations in 75 countries, Hard Rock is a globally recognized brand known for its themed restaurants and collectible fashion and music-related merchandise.

To date, Hard Rock International has raised more than $7 million for breast cancer awareness and research.

“The work our cafes, hotels, casinos and Rock Shops do on a global and local level to support this cause and spread a message of strength, hope and awareness is important to our brand, philanthropic partners around the world and the family and friends affected by this disease,” Jon Lucas, chief operating officer, Hard Rock International, said in a press release.

The company’s hotels and casinos will present community-driven local events as well as on-site activities. For example, at Hard Rock Hotel Desaru Coast in Johor, Malaysia, Pink Suite patrons can riff on a custom pink Fender Player Series Stratocaster. Proceeds will go to the Breast Cancer Support Group Johor Bahru.

In addition, venues including Seminole Hard Rock Hotel and Casino near Fort Lauderdale, Florida, and Hard Rock Hotel & Casino Biloxi, Mississippi, are sponsoring their local American Cancer Society — Making Strides Against Breast Cancer walks. Supporters may visit this site to join a local team, or  here to find a local Hard Rock hotel.

Meanwhile, Rock Shop locations will carry Pinktober items such as bracelets, pins, T-shirts, hats, keychains and more, all of which will have “BRAVE” on the front, along with a pink ribbon and Hard Rock’s PINKTOBER logo. Ten percent of purchases made at stores or online will go to breast cancer awareness causes worldwide.

Hard Rock cafes will host fundraising events from Oct. 1-29. Visit this site to learn what local cafes have planned to support their partners at local breast cancer organizations.

Mary M. Chapman began her professional career at United Press International, running both print and broadcast desks. She then became a Michigan correspondent for what is now Bloomberg BNA, where she mainly covered the automotive industry plus legal, tax and regulatory issues. A member of the Automotive Press Association and one of a relatively small number of women on the car beat, Chapman has discussed the automotive industry multiple times of National Public Radio, and in 2014 was selected as an honorary judge at the prestigious Cobble Beach Concours d’Elegance. She has written for numerous national outlets including Time, People, Al-Jazeera America, Fortune, Daily Beast, MSN.com, Newsweek, The Detroit News and Detroit Free Press. The winner of the Society of Professional Journalists award for outstanding reporting, Chapman has had dozens of articles in The New York Times, including two on the coveted front page. She has completed a manuscript about centenarian car enthusiast Margaret Dunning, titled “Belle of the Concours.”
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Inês holds a PhD in Biomedical Sciences from the University of Lisbon, Portugal, where she specialized in blood vessel biology, blood stem cells, and cancer. Before that, she studied Cell and Molecular Biology at Universidade Nova de Lisboa and worked as a research fellow at Faculdade de Ciências e Tecnologias and Instituto Gulbenkian de Ciência. Inês currently works as a Managing Science Editor, striving to deliver the latest scientific advances to patient communities in a clear and accurate manner.Inês currently works as a Managing Science Editor, striving to deliver the latest scientific advances to patient communities in a clear and accurate manner.
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Mary M. Chapman began her professional career at United Press International, running both print and broadcast desks. She then became a Michigan correspondent for what is now Bloomberg BNA, where she mainly covered the automotive industry plus legal, tax and regulatory issues. A member of the Automotive Press Association and one of a relatively small number of women on the car beat, Chapman has discussed the automotive industry multiple times of National Public Radio, and in 2014 was selected as an honorary judge at the prestigious Cobble Beach Concours d’Elegance. She has written for numerous national outlets including Time, People, Al-Jazeera America, Fortune, Daily Beast, MSN.com, Newsweek, The Detroit News and Detroit Free Press. The winner of the Society of Professional Journalists award for outstanding reporting, Chapman has had dozens of articles in The New York Times, including two on the coveted front page. She has completed a manuscript about centenarian car enthusiast Margaret Dunning, titled “Belle of the Concours.”
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