Novartis, Eva Longoria Launch ‘Kiss This 4 MBC’ to Raise Funds, Awareness for Metastatic Breast Cancer

Novartis, Eva Longoria Launch ‘Kiss This 4 MBC’ to Raise Funds, Awareness for Metastatic Breast Cancer
Novartis is teaming up with actress, producer, and activist Eva Longoria to launch "Kiss This 4 MBC" – a new funding and awareness-raising campaign to support the metastatic breast cancer (MBC) community. The American Cancer Society (ACS) estimates that 155,000 people live with MBC in the U.S. “Kiss This 4 MBC” aims to help increase awareness of metastatic breast cancer, as well as the community's unique needs and challenges, by encouraging the public to take action and post a video or a selfie on social media telling MBC to “kiss this!” The campaign's objective is to donate $200,000 for MBC research. To help achieve this goal, Novartis is donating $10 to Metastatic Breast Cancer Network (MBCN) and METAvivor, two patient-driven advocacy organizations, every time a social media post uses the hashtag #KissThis4MBC, which means just using the hashtag instantly triggers a $10 donation. Everyone can also donate directly to MBCN and METAvivor through the organizations' websites. The campaign was launched with a live event at Washington Square Park in New York City on Sept. 15. Attendees learned more about MBC and took photos to share on their social media channels. While at Washington Square Park, Longoria walked around "photo-bombing" some selfies and sharing stories of patients who she had met recently to spark discussion about their needs, concerns, and experiences. Remember to always use the hashtag #KissThis4MBC for that instant $10
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