J. Lohr Vineyards Marks 10 Years of Supporting the National Breast Cancer Foundation

J. Lohr Vineyards Marks 10 Years of Supporting the National Breast Cancer Foundation
J. Lohr Vineyards & Wines’ 10-year partnership with the National Breast Cancer Foundation (NBCF) has helped to provide more than 6,500 mammograms for women in need and is still going strong, with $3 from each sale of a limited-run wine supporting the charity. Called Touching Lives, the decade-old nationwide campaign is also promoting fundraisers, the production of NBCF HOPE Kits, and the use of social media to share stories. In all, the partnership with NBCF aims to raise breast cancer awareness through early detection, and programs that guide patients through healthcare tangles to ensure timely diagnosis, treatment, and support. “We are proud to partner with the Lohr family,” Kevin Hail, NBCF president and chief operating officer, said in a news release. “They have been an extremely dedicated partner that has made a significant and tangible impact in the lives of thousands of women over the past 10 years. Through the commitment of companies like J. Lohr, NBCF is able to greatly expand its support of the health and wellness of individuals and communities across the country." The Touching Lives initiative began when the Lohr family designated its Carol’s Vineyard Cabernet Sauvignon a commemorative release in honor of  Carol Waldorf Lohr, the wife of the company's founder Jerry Lohr, who died in 2008 from comp
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